 Online Learning Update Ray Schroeder, editor, COLRS - Online@Illinois SpringfieldOnline Learning Update - a blog published daily since 2001 by Ray Schroeder, Professor Emeritus, University of Illinois at Springfield |
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Saturday, February 13, 2010
P&G Tries an Online Learning Lab - Andrew McMains, AdWeek
Dissatisfied with its volume of Internet sales, Procter & Gamble is taking matters into its own hands -- launching its own e-commerce site, which it will use to test online sales tactics and pass along successful strategies to big retail sites like Walmart.com and Amazon.com. The new site, called eStore, aims to bridge this gap. The company also hopes eStore will deliver lessons in online retail tactics that it can pass on to other outlets in order to drive online P&G sales growth across the board.
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