 Online Learning Update Ray Schroeder, editor, COLRS - Online@Illinois SpringfieldOnline Learning Update - a blog published daily since 2001 by Ray Schroeder, Professor Emeritus, University of Illinois at Springfield |
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Friday, October 09, 2009
Colleges learn to live with social media - Childs Walker, Baltimore Sun
Facebook and other social media sites have invaded college admissions in a big way. But the great rush to use social media also raises questions about privacy and appropriate relations between administrators and students. Desperate applicants might attempt to improve their admissions chances by "friending" counselors. Conversely, counselors might use social media profiles to search for red flags on certain candidates or to assemble information for targeted recruiting pitches. In 2008, a company created false Facebook sites for many universities in hopes of grabbing personal information for marketing purposes. Though counselors agree that such uses aren't the norm, they don't always agree on what is appropriate and what isn't.
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