 Online Learning Update Ray Schroeder, editor, COLRS - Online@Illinois SpringfieldOnline Learning Update - a blog published daily since 2001 by Ray Schroeder, Professor Emeritus, University of Illinois at Springfield |
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Friday, March 27, 2009
Connecting with Online Learning Students through Inventive Marketing - Lisa Gualtieri, eLearn Magazine
When it comes to attracting students to the benefits of online learning programs, the education community would do well to follow the marketing examples set by fields like e-commerce, where there is a constant drive to find new ways to take advantage of technology to attract consumers. To learn more about such strategies, eLearn Magazine's Lisa Neal Gualtieri spoke with Keith Bourne, founder and CEO of Adaptive Campus LLC, a firm specializing in marketing services for education and the organizations that serve education.
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