 Online Learning Update Ray Schroeder, editor, COLRS - Online@Illinois SpringfieldOnline Learning Update - a blog published daily since 2001 by Ray Schroeder, Professor Emeritus, University of Illinois at Springfield |
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Saturday, November 04, 2006
The E-Savvy Class of 2007: Strong Interest in Social Networking on College Web Sites
Prospective college students are open to cutting-edge recruitment efforts that employ the latest social networking technology, according to a new study by Noel-Levitz, the leading higher education consulting firm in North America, James Tower, a recruiting communications firm, and the National Research Center for College & University Admissions (NRCCUA), a non-profit education research organization. The second annual "E-Expectations" report found that 43 percent of college-bound students have already created a profile on a college or university site (like those found on MySpace) and of those who did not, 46 percent would like to do so. "Engaging the Social Networking Generation," a 2006 study of 1,000 college-bound high school juniors, reveals new ways colleges and universities can effectively communicate with prospective students using the technology they prefer. The study provides an overview of findings and represents the first of a three-part study series examining the changing face of e- recruitment. Two additional e-recruitment reports -- on Hispanic students and on graduate students -- will be available later this year.
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