Online Learning Update Ray Schroeder, editor, COLRS - Online@Illinois Springfield

Online Learning Update - a blog published daily since 2001 by Ray Schroeder, Professor Emeritus, University of Illinois at Springfield

Wednesday, October 25, 2006
Colleges face challenge of 'Recruiting 2.0' - eSchool News
With the average high school senior applying to between three and five colleges--and with the growth in online programs expanding students' options--college recruiting has become more competitive than ever. What's more, the communications habits and expectations of today's students, who have grown up with cell phones and instant messaging, are changing the way schools interact with prospects. To keep up, schools are turning to online tools such as multi-channel communications software, instant-response information centers, and even sophisticated constituent relations management (CRM) software, which allows school admissions departments to target their efforts more effectively--and better track results.

 



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