 Online Learning Update Ray Schroeder, editor, COLRS - Online@Illinois SpringfieldOnline Learning Update - a blog published daily since 2001 by Ray Schroeder, Professor Emeritus, University of Illinois at Springfield |
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Thursday, September 14, 2006
College Students Wired from Dorm Room to Classroom - Media Buy Planner
Earbuds, laptops, and cell phones are among the constants in the complex portrait of today's returning college class, heading back to campus with a record number of gadgets enabling perpetual mobile connectivity. These essential tools tether students to a sophisticated, wired campus, where connectedness extends from the dorm room to the classroom; and friends, professors, and troves of digital music are rarely out of touch. Data released this week from the 2006 Alloy College Explorer Study, powered by Harris Interactive, shows that mobility is among students' highest priorities. Students are spending a total of eleven hours of each day engaged with media and are constantly on the go.
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