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Monday, June 12, 2006
iPods knock over beer mugs - Mike Snider, USA TODAY
That iPods are "in" on college campuses might not surprise you. That Apple's portable music players are more popular than beer? Now that's surprising. Beer traditionally has had the biggest buzz with college students: Seventy-five percent consider drinking beer "in" on their campuses, according to Student Monitor's Lifestyle & Media Study. Only once in the past decade of the biannual survey, in 1997, was beer bumped from the top spot — by the Internet, says Student Monitor's Eric Weil. The Ridgewood, N.J., research firm surveyed a representative group of 600 students.
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