 Online Learning Update Ray Schroeder, editor, COLRS - Online@Illinois SpringfieldOnline Learning Update - a blog published daily since 2001 by Ray Schroeder, Professor Emeritus, University of Illinois at Springfield |
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Monday, May 01, 2006
INTERNET USE ADOPTION AMONG ACADEMICIANS: Comparing Innovative Adopters and Other Adopter Types - Norazah and Norbayah BTE MOHD SUKI, TOJDE
Online shopping is a form of retailing online available in the digital age and therefore, represents an innovation to be adopted or rejected by online consumers globally. Online shopping has been available for 10 or so years and has made considerable progress in that time. Even people who have not shopped online are likely to be familiar with what is entailed in doing so. Rogers (1995) defines innovation as an idea, practice, or object that is perceived as new by an individual. Online shopping is an advanced form of traditional home shopping requiring some changes in behavioral patterns - in particular machine-interactivity such as searches and online forms (Hoffman and Novak, 1996).
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