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Prep Pioneer Taps Tech Trend to Reach Busy Students
College- and grad school-bound students can now use their iPods for more than music and movies -- with the launch of a new podcast series from Kaplan, they will be able to get expert insight on high-stakes entrance exams, financial aid, the shifting admissions landscape, workplace recruiting, and more. The series of downloadable audio clips, which will be accessible via Kaplan's site http://www.kaptest.com and iTunes and free to all, will include perspectives and timely advice from testing specialists, experts at top-tier universities, leading corporations and high-achieving peers. In just a year, "podcasting" -- a term coined from iPod plus broadcast that refers to the transmission of audio files downloadable from the Internet -- has gone from a little-known technology to the New Oxford American Dictionary's 2006 Word of the Year. An estimated 6 million U.S. iPod users* now tap into this application -- a number projected to balloon, with estimates ranging from 12.5** to 56*** million by 2010.
  posted by Ray at 2/28/2006 06:46:00 AM permanent item link   

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