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Tuesday, July 05, 2005
Borrowing From Business to Improve E-learning
Adopting an innovative approach to e-learning, the Ped-Care project has applied business techniques to education, creating a system that not only aids students" but also reduces the burden on teachers. Developed over two years by 10 partners in Europe, the EU-funded project borrowed from the Customer Relationship Management (CRM) techniques used in the business world to develop what it calls a Learning Relationship Manager (LRM), a collection of e-learning tools that facilitate student-teacher communication and interaction. The LRM can be used in conjunction with existing Learning Management Systems to ensure a more efficient use of e-learning technologies. "We took a different methodological approach to e-learning by transferring business techniques to the realm of education and we showed that such an approach works," explains Miguel Arjona, the Ped-Care coordinator at Altran SDB in Spain. "Instead of using economic data as in CRM systems, we used pedagogical data, effectively replacing business customers with students."
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