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Thursday, June 23, 2005
Virtual Textbook Offers Interactive Real-Life Scenarios for Advertising and Marketing Communication Students - Yahoo Business
"Forward-thinking professors are looking for a complete package in this market, but until now publishers have done little to distinguish themselves beyond the book," says Katie Stevens, Acquisitions Editor at Pearson Prentice Hall, the nation's leading secondary educational publisher. "The simulation that complements the book will introduce real-life problem solving to the classroom environment." The new course solution differentiates itself from traditional textbooks by embedding a completely integrated presentation of advertising and IMC problems and solutions via the Gronstedt Group's unique multimedia role-play methodology. According to Dr. Li, the online simulation casts the student in the role of a marketing communications manager for a consumer brand and poses a series of progressively more advanced cases which can be solved through the insightful application of concepts and lessons from the book.
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