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Monday, May 02, 2005
Students turn to web for textbook deals - eSchool News
Armed with her class list for the upcoming semester, graduate student Lindsay Hendricks always treks first to the campus bookstore at the University of Nevada-Las Vegas. But if they don't have what she's looking for, Hendricks' next stop is her computer. There are great deals to be had searching for college textbooks over the internet, Hendricks said.... "It's the wave of the future," said Al Greco, a Fordham University marketing professor who follows trends in the college textbook industry for the Book Industry Study Group. And it's a trend that college bookstores will have to answer if they expect to remain in business. Sales of textbooks over the internet are growing because students have figured out they can save as much as half of the book's cost by shopping around in cyberspace, Greco said.
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