 Online Learning Update Ray Schroeder, editor, COLRS - Online@Illinois SpringfieldOnline Learning Update - a blog published daily since 2001 by Ray Schroeder, Professor Emeritus, University of Illinois at Springfield |
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Saturday, April 03, 2004
The university 'market' is here - Mike Baker, BBC
....At a conference this week, Colin Gilligan, professor of marketing at Sheffield Hallam University, had some tough words for university recruiters. The new breed of international student is, he said, "inherently brand promiscuous". In other words, they are not overly impressed by famous names and reputations but are willing to "experiment with new products and delivery systems". This means overseas students will increasingly decide which university to come to on the basis of the course itself and their perception of its impact on future employability. They may also decide not to travel abroad at all but to take their degree via the internet from providers in any one of several countries. E-learning is developing fast. American and Australian universities are taking a big share of the market.
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