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Saturday, April 10, 2004
A University Is Not a Business (and Other Fantasies) - Milton Greenberg, Educause Review
Academe emerges from—and largely remains within—a culture that sees only a remote and sometimes hostile relationship between its activities and the economic system. This view takes the form of an often-heard campus expression: "A university is not a business." This spirit was captured when the Washington Post columnist Steven Pearlstein wrote about a business founded on the idea that the academy should end its practice of having thousands of professors of varying skills teach the same course on every campus across the country. Instead, colleges and universities could use simple technology (i.e., a CD) to provide students with presentations by truly outstanding lecturers of regularly taught courses, with on-campus faculty serving as tutors and discussion leaders. This would promote both excellence and economies of scale. But Pearlstein found that this idea "was not exactly welcomed by an establishment that prides itself on remaining a quaint cottage industry." After conducting a live online discussion of his column and receiving numerous e-mails, Pearlstein subsequently reported a general hostility from the higher education establishment—which, he noted, considers learning "too special to be run like a crass business enterprise."1
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