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Conducting Research Surveys via Email and the Web - Rand Corporation

While many visitors to commercial websites may find themselves asked to take part in any number of marketing-type surveys, more and more scholars are attempting to use the web to create well-defined surveys to examine academic questions. This intriguing publication from the RAND Organization (conducted by Matthias Schonlau, Ronald D. Fricker, Jr., and Marc N. Elliott) examines the validity of a number of claims, including the popularity of such online surveys due to their low cost and rapid return time. Within the document's 118-pages, the authors discuss the advantages and disadvantages of using email and the web to conduct research surveys, along with offering several practical suggestions for designing and implementing Internet surveys. The report consists of seven chapters (all of which may be downloaded separately), and three appendices, including an extended literature review.
From The Scout Report, Copyright Internet Scout Project 1994-2003. http://scout.wisc.edu/

  posted by Ray at 1/17/2004 01:16:00 PM permanent item link   

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