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Monday, August 11, 2003
Employees discover that work is all fun and games - Eric Wilson, MIS Web Australia
The greatest challenge for any learning system is not the impartation of knowledge, but the use of it to change human attitudes and behaviour. That's why web-based e-learning has been criticised in this column for lacking the power to help people modify their work habits, by showing them one-on-one how to put what is learned into practice. However, web development company MassMedia Studios and vehicle leasing and management services company Custom Fleet may have found the answer in online business games. For 15 minutes of paid work-time per day, 430 employees have been encouraged to play online games, teaching them about their company and, more importantly, its clients.
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