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Thursday, June 19, 2003
University of Phoenix Online: Swift Rise - William Symonds, Business Week
The Net-based college is parlaying its head start in the nascent field into rapid growth and premium prices. Can it keep soaring? Over the past three years, the University of Phoenix Online (UOPX ) has pulled off the rarest of feats: Its has stock skyrocketed, hitting an all-time high of $47.17 on May 12, despite the worst tech-stock bear market in history. Apollo Group, which also owns the University of Phoenix, the nation's largest private university, first floated UOPX as a tracking stock in September, 2000 -- just months before the broader tech market cratered.
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