 Online Learning Update Ray Schroeder, editor, COLRS - Online@Illinois SpringfieldOnline Learning Update - a blog published daily since 2001 by Ray Schroeder, Professor Emeritus, University of Illinois at Springfield |
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Wednesday, June 11, 2003
Captivated by Captology - Sam S. Adkins, Learning Circuits
The word captology is derived from the first four initials of the words, Computers As Persuasive Technologies, and it's trickling into the vocabulary of learning professionals, for good reason. The concepts and principles of captology relate directly to electronic performance improvement, automated change management, and workflow-based e-learning. Dr. B. J. Fogg, director of Stanford's Persuasive Technology Laboratories and the leading proponent of captology, defines persuasion as "an attempt to shape, reinforce, or change behaviors, feelings, or thoughts about an issue, object, or action." To that end, captology is one of many new design frameworks that map to new workflow-based learning products are characterized by task-specific, real-time contextual content and simulation embedded in the workflow.
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