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Monday, May 12, 2003
Universities in the Marketplace - P.A. LAMAL, Charlotte Observer
Book Review: UNIVERSITIES IN THE MARKETPLACE: The Commercialization of Higher Education,Derek Bok. Princeton University Press. Since at least the 1990s, an increasing number of American institutions of higher education have adopted a business model as their framework. According to this model, administrators are considered management, faculty are labor and students are customers. What these customers purchase from the institutions are skills and knowledge, particularly vocational skills and knowledge. Derek Bok, a former president of Harvard University, describes an important facet of this ongoing transformation of American higher education.
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