 Online Learning Update Ray Schroeder, editor, COLRS - Online@Illinois SpringfieldOnline Learning Update - a blog published daily since 2001 by Ray Schroeder, Professor Emeritus, University of Illinois at Springfield |
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Sunday, May 26, 2002
http://www.ascusc.org/jcmc/vol7/issue3/vehovar.html Design of Web Survey Questionnaires: Three Basic Experiments Katja Lozar Manfreda and Vasja Vehovar, University of Ljubljana Zenel Batagelj,CATI Center Abstract Despite increased use of Web surveys, relatively little is known about standards for designing Web questionnaires. Since there is no help from an interviewer for the respondent taking a Web survey, the design of self-administered Web questionnaires is even more important in order to achieve high data quality. Question wording, form and graphic layout of the questionnaire are particularly important. This paper presents some basic experiments to address these issues: one vs. multiple-page design, use of logotypes, and survey topic. The research was performed within the national RIS – Research on Internet in Slovenia - project (http://www.ris.org) in extensive testing since 1996....
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