 Online Learning Update Ray Schroeder, editor, COLRS - Online@Illinois SpringfieldOnline Learning Update - a blog published daily since 2001 by Ray Schroeder, Professor Emeritus, University of Illinois at Springfield |
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Sunday, March 03, 2002
http://www.geteducated.com/vugaz.htm Adults Buy Benefits of E-Learning Marketing elearning is different from marketing residential learning. "Traditional students buy the environment," confides Tom Nunez, CEO of Atlanta’s Turnkey Marketing. "Traditional students ask what can I do at this school besides study?" "Adults who study online ask different questions," warns Nunez, whose company specializes in marketing higher education. "They ask how easy will it will be for me to get my courses, to get my degree. Will this be a quality degree? Will my employer accept it?" "Adults buy the benefits of a university degree, not the environment," counsels Nunez. In order to attract and retain adult learners, universities need to emphasize the practical benefits that accompany distance programs....
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